eCommerce Development

WordPress eCommerce Developer Training in Calgary, AB

Attendees may include:

  • Students who completed the Digital Marketing Training.
  • Students looking forward to enhance their career in WordPress eCommerce Development.
  • Professionals looking to build their eCommerce future.
  • Business Owners who are start their eCommerce Business.

How will I benefit?

The WordPress eCommerce Development Program is tailored to participants who wish to actively apply a social media strategy to their organization. The content is geared to ensure your company has a proper foundation for their eCommerce strategy and will also include advanced content that attendees can apply and use straight away.

Overview:

100 Hours – Weekdays and Weekends


ecommerce

We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company digital and inbound training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated digital marketing consultant.

WordPress eCommerce Development Course Contents:

Course Content:
  • Understanding Your Market:
    • Choosing a product to sell.
    • Defining your audience.
    • Organizing your products.
    • Offering pre-sales to validate your product.

 

  • Marketing your Site:
    • Using marketing to increase site traffic.
    • Understanding CLV.
    • Increasing CLV with repeat customers.
    • Increasing your average order value.

 

  • Selling Products:
    • Getting paid.
    • Examining your needs.
    • Checking out with PayPal.
    • Checking out with Stripe.

 

  • Shipping, Orders and Taxes:
    • Calculating shipping costs.
    • Managing orders.
    • Managing inventory and listings across platforms.
    • Understanding taxes.
    • Collecting EU value-added tax (VAT).

 

  • Securing Your Site:
    • Understanding the basics of SSL.
    • Protecting sensitive data.

 

  • Using WordPress for eCommerce:
    • Using native wordpress platforms.
    • Implementing third-party platforms.

 

  • Testing & Optimization:
    • Testing your website.
    • Optimizing your website.

 

Course Content:
  • Getting Started:
    • Why Easy Digital Downloads (EDD)?
    • Setting up WordPress for eCommerce.
    • Download and configure EDD.

 

  • Adding Products:
    • Adding a new product.
    • Adding Images to the product.
    • Working with product data.
    • Product variations.

 

  • Additional Product Types:
    • Add a software product.
    • Create a recurring product.
    • Import EDD sample data.

 

  • Setting up Payment:
    • Configure payment options.
    • Setup Paypal payments.
    • Setup Stripe payments.
    • Consider other payment methods.

 

  • Setting up Taxes:
    • Configure tax settings.
    • Comply with EU VAT.

 

  • Customising your Theme:
    • Install an EDD specific theme.
    • Customize EDD Styles.
    • Configure the sidebar.
    • Customize the product page.

 

  • Connecting to Services:
    • Work with third-party services.
    • Install Google Analytics.
    • Install MailChimp.

 

  • EDD Settings:
    • General Settings.
    • Download Settings.
    • Terms and Conditions Settings.
    • Email Settings.

 

  • Managing Sales:
    • Testing the customer experience.
    • Viewing Orders.
    • Managing Reports.
    • Creating discount codes.
Course Content:
  • Getting Started:
    • Why WooCommerce?
    • Setting up WordPress for eCommerce.

 

  • Setting up Shop with WooCommerce:
    • Download and install WooCommerce.
    • Welcome Wizard.

 

  • Adding Products:
    • Add a new product.
    • Adding images to a product.
    • Work with product data.
    • Product variations.
    • Create digital products.
    • Add descriptions.
    • Grouped products and product bundles.
    • Create a subscription product.
    • Import WooCommerce dummy data.

 

  • Setting up Shipping Options:
    • Pick shipping options.
    • Create shipping zones.
    • Setup flat-rate shipping.
    • Setup free shipping.
    • Setup live rates.
    • Print shipping labels.
    • Consolidate multichannel shipping.

 

  • Setting up payment:
    • Configure payment options.
    • Setup Paypal payments.
    • Setup Stripe payments.
    • Additional payment methods.

 

  • Setting up Taxes:
    • Configure tax settings.
    • Add tax rates.
    • Use additional tax rates.
    • Connect your store to TaxJar.

 

  • Customizing your Theme:
    • Install Storefront.
    • Customize Theme Colors.
    • Customize the shop page.
    • Configure the sidebar.
    • Customize the product page.

 

  • Connecting to Services:
    • Install Google Analytics.
    • Install MailChimp.

 

  • WooCommerce Settings:
    • General Settings.
    • Product Settings.
    • Checkout Settings.
    • Account Settings.
    • Email Settings.
    • Integration Settings & API Settings.

 

  • Managing Sales:
    • Testing the customer experience.
    • Managing orders.
    • Managing reports.
    • Creating coupons.
Course Content:
  • Getting Started:
    • Backup your website.
    • Restore your website.
    • Keep your website upto date.

 

  • Security Essentials:
    • Implement strong passwords.
    • Understand users and roles.
    • Choose trusted plugins and themes.
    • Remove unused plugins and themes.
    • Change and recover passwords.
    • Disable file editing in the admin area.
    • Disable user registration.

 

  • Hardening WordPress:
    • Protect the configuration file.
    • Configure authentication keys.
    • Customize the database prefix.
    • Set proper file permissions.
    • Prevent directory listings.
    • Remove version numbers.
    • Disable error display.

 

  • Improving security with plugins.
    • Fight comment spam.
    • Secure your login page.
    • Stop user enumeration.
    • Monitor admin users.
    • Implement a firewall.
    • Block access.
    • Detect hacks.

 

  • Advanced Tips and Tricks:
    • Stop file hotlinking.
    • Protect the installation page.
    • Stop automated spam.
    • Detect and block bad bots.
    • Firewall your site.
    • Control proxy access.
    • Control Admin Access.

 

  • Applying Best Practices:
    • Find and report vulnerabilities.
    • Audit your wordpress site.
    • Choose a good host.
    • Further security techniques.
Course Content:
  • Select a Base Theme:
    • What to look for in a theme.
    • Starter themes.
    • WooCommerce specific themes.
    • Declare WooCommerce support.

 

  • Modify WooCommerce Styles:
    • Match theme colors.
    • Match email template and theme.
    • Match email and theme colors with CSS.

 

  • Modify WooCommerce layouts:
    • Hooks and templates.
    • Override WooCommerce templates.
    • Update WooCommerce templates.
    • Use WooCommerce hooks.

 

  • Modify the Product page:
    • Change image sizes.
    • Resize image column width.
    • Customize product data tabs.
    • Add social media icons.
    • Change the breadcrumb separator.
    • Update the currency symbol.

 

  • Modify the Shop page:
    • Filter products.
    • Display accepted credit cards.
    • Change product display.
    • Display customer savings.
    • Cuztomize the sorting menu.

 

  • Modify the Checkout Page:
    • Streamline the Checkout Page.
    • Skip the cart.
    • Add an Empty Cart button.
    • Hide the coupon field.
    • Remove checkout fields.
    • Add checkout fields.

 

  • A/B Testing:
    • When to A/B Test.

 

  •  Conclusion:
    • Next Steps.

 

Course Content:
  • Introduction:
    • What you should before watching this course.

 

  • Overview of Customizing WooCommerce:
    • WordPress and WooCommerce Hooks.
    • Create a basic WooCommerce plugin.
    • Print an Admin Notice.
    • Finding hooks with WooCommerce.

 

  • Create Settings Pages:
    • When you should use a settings page.
    • Adding a settings page.
    • Analyze WooCommerce Settings.
    • Configure Settings.
    • Validate Settings.
    • Using the WooCommerce Integration class.
    • Accessing settings on the front end.
    • Hide the checkout page.

 

  • Customize the Edit Product page:
    • When to customize the edit product page.
    • Add a new product tab.
    • Add fields to a product tab.
    • Look into field types.
    • Create product select fields.
    • Save product fields.
    • Add a meta box.

 

  • Customize the product page:
    • Use hooks on the product page.
    • Add a tab to the WooCommerce product page.
    • Add data to the product page tab.
    • Customize product title.
    • Customize product price.

 

  • Customize the WooCommrce Checkout:
    • When to modify shipping prices.
    • Customize shipping prices based on what’s in the cart.
    • Customize the checkout form.

 

  • Customize the WooCommerce Admin:
    • Adding custom order statuses.
    • Adding order status icons.
    • Sending automated updates to customers.
Course Content:
  • Understanding Search Engine Optimization:
    • What is SEO for eCommerce?
    • Understanding On-Page vs Off-Page SEO.
    • The importance of usability.
    • Exploring how SEO affects the buying process.
    • Setting expectations and estabilishing realistic goals for your SEO results.

 

  • Researching your Customers:
    • Understanding exactly who your customer is.
    • Creating buyer personas.
    • Understanding simple and long-tailed keyword searches.
    • Getting the most out of keyword research.
    • Carrying out competitor research.

 

  • Auditing for Site Usability and Structure:
    • Harnessing page titles and meta information.
    • Exploring page structure: Headings, copy and images.
    • Crafting internal links to help search engines explore your site.
    • Earning inbound links to raise your ranking.

 

  • Utilizing SEO Best Practices:
    • Eliminating duplicate content so your website doesn’t get penalized.
    • Avoiding unnatural keyword usage.
    • Using rich-media to promote your SEO Results.
    • Minimizing your website loading speeds.
    • Correlating your SEO efforts to sales or other quantitative measures.

 

  • Implementing On-Page Optimization:
    • Aliging your domain name with your target audience.
    • Designing your landing page to drive deeper engagement.
    • Optimizing your product pages via breadcrumbs, page titles and social links.
    • Understanding how mobile usability affects SEO.

 

  • Incorporating Measurement and Optimization Tools:
    • Using Optimizely for A/B Testing.
    • Harnessing Google Analytics to better understand site visitors.
    • Employing heatmapping tools to measure and monitor page usage.
    • Applying Moz for larger scale sites.
Course Content:
  • SEO Principles:
    • Fundementals of SEO.
    • Keyword Strategies.
    • SEO factors outside of WordPress.
    • Prevent confusion with tags and categories.

 

  • SEO All-in-One Pack:
    • Install and Activate All-in-One SEO Pack.
    • Configure title and general settings.
    • Configure other general settings.
    • Add SEO info for posts and pages.
    • Add XML sitemaps.
    • Add social meta.
    • Pro features.

 

  • Yoast SEO:
    • Install and activate Yoast SEO.
    • Import SEO content.
    • Overview and basic setup.
    • Add SEO info to posts and pages.
    • Add Social Info to posts and pages.
    • Bulk edit posts and tags.
    • Configure a title separator.
    • Configure XML sitemaps.
    • Verify webmaster tools.
    • Redirect Google Search Console errors.
    • Yoast premium plugins.
    • Build a reusable import file.

 

  • Accelerate Mobile Pages (AMP):
    • Why we need AMP.
    • Install the AMP plugin.
Course Content:
  • Getting your Site Ready for Analytics:
    • Different types of Analytics.
    • How Analytics services work.
    • Configuring permalinks.

 

  • Using WordPress.com Analytics:
    • Installing and Activating Jetpack.
    • Viewing your stats.

 

  • Using Google Analytics with MonsterInsights:
    • Installing and Activating Monster Insights.
    • Connecting your Google Analytics account.
    • Configuring Settings.
    • Viewing stats in WordPress.
    • Viewing stats in Google Analytics.
    • Sending eCommerce Data.

 

  • User Level Analytics:
    • Understanding user-level analytics.
    • Using HotJar or Crazy Egg.
Course Content:
  • Overview:
    • Purpose of scoping projects.
    • Listen and repeat.
    • Classify Jargon.
    • Critical constraints.
    • Pick a proposal strategy.

 

  • Discovery:
    • Ask the right questions.
    • What type of products?
    • Quantity of products.
    • Access and assets.
    • Red flags.
    • Estimate the scaling needs of a site.
    • Determine payment needs.
    • Payment considerations.
    • Understand shipping needs.
    • Discuss currencies and taxes.
    • Determine localization needs.
    • Note other integrations.

 

  • Defenition:
    • Create wireframes and sitemaps.
    • Detail tech specs.
    • Create prototypes.
    • Create timelines.
    • Account for overhead.
    • Agree on communication tools and frequency.

 

  • Proposal:
    • Write the proposal.
    • Present the proposal.
    • Keep meetings on track.