WordPress eCommerce Developer Training in Calgary, AB
Attendees may include:
- Students who completed the Digital Marketing Training.
- Students looking forward to enhance their career in WordPress eCommerce Development.
- Professionals looking to build their eCommerce future.
- Business Owners who are start their eCommerce Business.
How will I benefit?
The WordPress eCommerce Development Program is tailored to participants who wish to actively apply a social media strategy to their organization. The content is geared to ensure your company has a proper foundation for their eCommerce strategy and will also include advanced content that attendees can apply and use straight away.
Overview:

We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company digital and inbound training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated digital marketing consultant.
WordPress eCommerce Development Course Contents:
Course Content:
- Understanding Your Market:
- Choosing a product to sell.
- Defining your audience.
- Organizing your products.
- Offering pre-sales to validate your product.
- Marketing your Site:
- Using marketing to increase site traffic.
- Understanding CLV.
- Increasing CLV with repeat customers.
- Increasing your average order value.
- Selling Products:
- Getting paid.
- Examining your needs.
- Checking out with PayPal.
- Checking out with Stripe.
- Shipping, Orders and Taxes:
- Calculating shipping costs.
- Managing orders.
- Managing inventory and listings across platforms.
- Understanding taxes.
- Collecting EU value-added tax (VAT).
- Securing Your Site:
- Understanding the basics of SSL.
- Protecting sensitive data.
- Using WordPress for eCommerce:
- Using native wordpress platforms.
- Implementing third-party platforms.
- Testing & Optimization:
- Testing your website.
- Optimizing your website.
Course Content:
- Getting Started:
- Why Easy Digital Downloads (EDD)?
- Setting up WordPress for eCommerce.
- Download and configure EDD.
- Adding Products:
- Adding a new product.
- Adding Images to the product.
- Working with product data.
- Product variations.
- Additional Product Types:
- Add a software product.
- Create a recurring product.
- Import EDD sample data.
- Setting up Payment:
- Configure payment options.
- Setup Paypal payments.
- Setup Stripe payments.
- Consider other payment methods.
- Setting up Taxes:
- Configure tax settings.
- Comply with EU VAT.
- Customising your Theme:
- Install an EDD specific theme.
- Customize EDD Styles.
- Configure the sidebar.
- Customize the product page.
- Connecting to Services:
- Work with third-party services.
- Install Google Analytics.
- Install MailChimp.
- EDD Settings:
- General Settings.
- Download Settings.
- Terms and Conditions Settings.
- Email Settings.
- Managing Sales:
- Testing the customer experience.
- Viewing Orders.
- Managing Reports.
- Creating discount codes.
Course Content:
- Getting Started:
- Why WooCommerce?
- Setting up WordPress for eCommerce.
- Setting up Shop with WooCommerce:
- Download and install WooCommerce.
- Welcome Wizard.
- Adding Products:
- Add a new product.
- Adding images to a product.
- Work with product data.
- Product variations.
- Create digital products.
- Add descriptions.
- Grouped products and product bundles.
- Create a subscription product.
- Import WooCommerce dummy data.
- Setting up Shipping Options:
- Pick shipping options.
- Create shipping zones.
- Setup flat-rate shipping.
- Setup free shipping.
- Setup live rates.
- Print shipping labels.
- Consolidate multichannel shipping.
- Setting up payment:
- Configure payment options.
- Setup Paypal payments.
- Setup Stripe payments.
- Additional payment methods.
- Setting up Taxes:
- Configure tax settings.
- Add tax rates.
- Use additional tax rates.
- Connect your store to TaxJar.
- Customizing your Theme:
- Install Storefront.
- Customize Theme Colors.
- Customize the shop page.
- Configure the sidebar.
- Customize the product page.
- Connecting to Services:
- Install Google Analytics.
- Install MailChimp.
- WooCommerce Settings:
- General Settings.
- Product Settings.
- Checkout Settings.
- Account Settings.
- Email Settings.
- Integration Settings & API Settings.
- Managing Sales:
- Testing the customer experience.
- Managing orders.
- Managing reports.
- Creating coupons.
Course Content:
- Getting Started:
- Backup your website.
- Restore your website.
- Keep your website upto date.
- Security Essentials:
- Implement strong passwords.
- Understand users and roles.
- Choose trusted plugins and themes.
- Remove unused plugins and themes.
- Change and recover passwords.
- Disable file editing in the admin area.
- Disable user registration.
- Hardening WordPress:
- Protect the configuration file.
- Configure authentication keys.
- Customize the database prefix.
- Set proper file permissions.
- Prevent directory listings.
- Remove version numbers.
- Disable error display.
- Improving security with plugins.
- Fight comment spam.
- Secure your login page.
- Stop user enumeration.
- Monitor admin users.
- Implement a firewall.
- Block access.
- Detect hacks.
- Advanced Tips and Tricks:
- Stop file hotlinking.
- Protect the installation page.
- Stop automated spam.
- Detect and block bad bots.
- Firewall your site.
- Control proxy access.
- Control Admin Access.
- Applying Best Practices:
- Find and report vulnerabilities.
- Audit your wordpress site.
- Choose a good host.
- Further security techniques.
Course Content:
- Select a Base Theme:
- What to look for in a theme.
- Starter themes.
- WooCommerce specific themes.
- Declare WooCommerce support.
- Modify WooCommerce Styles:
- Match theme colors.
- Match email template and theme.
- Match email and theme colors with CSS.
- Modify WooCommerce layouts:
- Hooks and templates.
- Override WooCommerce templates.
- Update WooCommerce templates.
- Use WooCommerce hooks.
- Modify the Product page:
- Change image sizes.
- Resize image column width.
- Customize product data tabs.
- Add social media icons.
- Change the breadcrumb separator.
- Update the currency symbol.
- Modify the Shop page:
- Filter products.
- Display accepted credit cards.
- Change product display.
- Display customer savings.
- Cuztomize the sorting menu.
- Modify the Checkout Page:
- Streamline the Checkout Page.
- Skip the cart.
- Add an Empty Cart button.
- Hide the coupon field.
- Remove checkout fields.
- Add checkout fields.
- A/B Testing:
- When to A/B Test.
- Conclusion:
- Next Steps.
Course Content:
- Introduction:
- What you should before watching this course.
- Overview of Customizing WooCommerce:
- WordPress and WooCommerce Hooks.
- Create a basic WooCommerce plugin.
- Print an Admin Notice.
- Finding hooks with WooCommerce.
- Create Settings Pages:
- When you should use a settings page.
- Adding a settings page.
- Analyze WooCommerce Settings.
- Configure Settings.
- Validate Settings.
- Using the WooCommerce Integration class.
- Accessing settings on the front end.
- Hide the checkout page.
- Customize the Edit Product page:
- When to customize the edit product page.
- Add a new product tab.
- Add fields to a product tab.
- Look into field types.
- Create product select fields.
- Save product fields.
- Add a meta box.
- Customize the product page:
- Use hooks on the product page.
- Add a tab to the WooCommerce product page.
- Add data to the product page tab.
- Customize product title.
- Customize product price.
- Customize the WooCommrce Checkout:
- When to modify shipping prices.
- Customize shipping prices based on what’s in the cart.
- Customize the checkout form.
- Customize the WooCommerce Admin:
- Adding custom order statuses.
- Adding order status icons.
- Sending automated updates to customers.
Course Content:
- Understanding Search Engine Optimization:
- What is SEO for eCommerce?
- Understanding On-Page vs Off-Page SEO.
- The importance of usability.
- Exploring how SEO affects the buying process.
- Setting expectations and estabilishing realistic goals for your SEO results.
- Researching your Customers:
- Understanding exactly who your customer is.
- Creating buyer personas.
- Understanding simple and long-tailed keyword searches.
- Getting the most out of keyword research.
- Carrying out competitor research.
- Auditing for Site Usability and Structure:
- Harnessing page titles and meta information.
- Exploring page structure: Headings, copy and images.
- Crafting internal links to help search engines explore your site.
- Earning inbound links to raise your ranking.
- Utilizing SEO Best Practices:
- Eliminating duplicate content so your website doesn’t get penalized.
- Avoiding unnatural keyword usage.
- Using rich-media to promote your SEO Results.
- Minimizing your website loading speeds.
- Correlating your SEO efforts to sales or other quantitative measures.
- Implementing On-Page Optimization:
- Aliging your domain name with your target audience.
- Designing your landing page to drive deeper engagement.
- Optimizing your product pages via breadcrumbs, page titles and social links.
- Understanding how mobile usability affects SEO.
- Incorporating Measurement and Optimization Tools:
- Using Optimizely for A/B Testing.
- Harnessing Google Analytics to better understand site visitors.
- Employing heatmapping tools to measure and monitor page usage.
- Applying Moz for larger scale sites.
Course Content:
- SEO Principles:
- Fundementals of SEO.
- Keyword Strategies.
- SEO factors outside of WordPress.
- Prevent confusion with tags and categories.
- SEO All-in-One Pack:
- Install and Activate All-in-One SEO Pack.
- Configure title and general settings.
- Configure other general settings.
- Add SEO info for posts and pages.
- Add XML sitemaps.
- Add social meta.
- Pro features.
- Yoast SEO:
- Install and activate Yoast SEO.
- Import SEO content.
- Overview and basic setup.
- Add SEO info to posts and pages.
- Add Social Info to posts and pages.
- Bulk edit posts and tags.
- Configure a title separator.
- Configure XML sitemaps.
- Verify webmaster tools.
- Redirect Google Search Console errors.
- Yoast premium plugins.
- Build a reusable import file.
- Accelerate Mobile Pages (AMP):
- Why we need AMP.
- Install the AMP plugin.
Course Content:
- Getting your Site Ready for Analytics:
- Different types of Analytics.
- How Analytics services work.
- Configuring permalinks.
- Using WordPress.com Analytics:
- Installing and Activating Jetpack.
- Viewing your stats.
- Using Google Analytics with MonsterInsights:
- Installing and Activating Monster Insights.
- Connecting your Google Analytics account.
- Configuring Settings.
- Viewing stats in WordPress.
- Viewing stats in Google Analytics.
- Sending eCommerce Data.
- User Level Analytics:
- Understanding user-level analytics.
- Using HotJar or Crazy Egg.
Course Content:
- Overview:
- Purpose of scoping projects.
- Listen and repeat.
- Classify Jargon.
- Critical constraints.
- Pick a proposal strategy.
- Discovery:
- Ask the right questions.
- What type of products?
- Quantity of products.
- Access and assets.
- Red flags.
- Estimate the scaling needs of a site.
- Determine payment needs.
- Payment considerations.
- Understand shipping needs.
- Discuss currencies and taxes.
- Determine localization needs.
- Note other integrations.
- Defenition:
- Create wireframes and sitemaps.
- Detail tech specs.
- Create prototypes.
- Create timelines.
- Account for overhead.
- Agree on communication tools and frequency.
- Proposal:
- Write the proposal.
- Present the proposal.
- Keep meetings on track.