Social Media Advertising Specialist Training in Calgary, AB
Attendees may include:
- Students who completed the Digital Marketing Training.
- Students looking forward to enhance their Social Media career.
- Professionals looking to build their social media portfolio.
- Business Owners who are looking to promote their business on Social Media.
How will I benefit?
The Social Media Advertising Specialist Programme is tailored to participants who wish to actively apply a social media strategy to their organization. The content is geared to ensure your company has a proper foundation for their social media strategy and will also include advanced content that attendees can apply and use straight away.
Overview:

We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company digital and inbound training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated digital marketing consultant.
Social Media Advertising course contents:
Course Content:
- Overview of Social Media:
- What is Social Media Marketing?
- Why invest in Social Media?
- Developing a Documented Strategy:
- Build a purpose driven strategy.
- Define your audience.
- Create an editorial calendar.
- Finding the Right Channels:
- Invest in a few key channels.
- Review channel demographics and research.
- Understand nuances of each social network.
- Leading Social Media Networks:
- Snapchat
- YouTube
- Develop a Content Series:
- Producing valuable content.
- Create an ongoing series.
- Types of content to share.
- Publishing Best Practices:
- Frequency of publishing.
- Choosing the right copy.
- Using visual media.
- Encouraging user-generated content.
- Republishing past content.
- Integrating Social Media:
- Departmental Integration.
- Omni-Channel Integration.
- Social Listening:
- Managing a community.
- Competitive Intelligence.
- Customer Service Concerns.
Course Content:
- Introduction to Community Building
- What is Online community building?
- Examples of online communities
- Build a community organically
- Online tools for building community
- Building your Online Community
- How to build your online platform
- Use social media to build community
- Best practices for community building
- How to grow your Online Community
- Importance of consistency and scheduling
- Use content to grow your community
- How to create engagement online
- Find your brand advocates
- Creating buzz around your community
- Paid vs unpaid tactics for growth
- Measuring your Success:
- How to scale your community.
- How to measure your community’s growth.
- Measure Your Success
Course Content:
- Introduction:
- Your small business needs social media.
- Understanding Social Media Marketing:
- Social Media definitions.
- Understanding the big social networks.
- Use social media to listen to your customers.
- Add social media to your marketing mix.
- Develop your Strategy:
- Set your social media goals.
- Understand your customer’s social media habits.
- Craft a social media policy.
- Create a social media plan.
- Build your social media team.
- How to make time for social media.
- How to publish Shareable Content:
- Tips for creating shareable content.
- Using Social Media to build customer relationships.
- How to measure Social Media success.
- How to conduct an A/B test.
Course Content:
- Understanding Social Media Marketing:
- What is Social Media Marketing?
- Understanding the value of Social Media Marketing.
- A comparison of Facebook and Twitter.
- Before you start marketing.
- Get Started with Twitter:
- A big picture of Twitter.
- Creating a Brand Presence.
- Explore the twitter interface.
- Define your objective.
- Develop communication guidelines.
- Tweet on Twitter:
- Writing high quality tweets.
- Evaluate tweet frequency.
- Use retweets and quotes.
- Understand hashtags.
- Embed photos and videos.
- Build your presence on Twitter:
- Tools for Twitter.
- Customer Service considerations.
- The controversy of buying followers.
- Get Started with Facebook:
- Create a brand presence.
- Explore the interface.
- Define your objective.
- Marketing on Facebook:
- Write high quality posts.
- Evaluate post frequency.
- Rich media in posts.
- Build your presence on Facebook:
- Increase your fan count.
- Engage with your fans.
- Measure Your Efforts:
- Review Facebook Analytics.
- Review Twitter Analytics.
Course Content:
- Getting Started:
- Why your business should be using Twitter.
- Twitter Terminology.
- Choose a username.
- Sign up.
- Tour the Interface.
- Build your Profile:
- Build your brand with your Twitter profile.
- Add a photo and cover image to your profile.
- Write your bio.
- Pin a Tweet.
- Build your Audience:
- Follow others on Twitter.
- Connect with contacts.
- Explore hashtags.
- Use Twitter lists.
- Post on Twitter:
- Define your brand personality.
- Establish marketing objective.
- Craft a great tweet.
- Add media to a tweet.
- Decide on a tweet schedule.
- Track the success of your tweets.
- Generate Leads:
- Join the conversation.
- Leverage the power of retweets.
- Advertise:
- Set up an advertising account.
- Launch promoted ad campaign.
- Launch promoted tweet campaign.
- Measure advertising impact.
- Marketing Tips:
- Craft exciting content.
- Create compelling offers.
- Add Twitter buttons to your website.
- Add embedded widgets into your website.
Course Content:
- Getting to know Google+:
- Google+ compared to other social networks.
- Why your business should be on Google+
- Relationship between Google+ and Google My Business.
- Google+ personal profiles compared to business profiles.
- Configuring Google My Business:
- Creating a Google+ Business Page.
- Tour of the Google My Business Interface.
- Adding Business Information.
- Getting Started with Google+:
- Tour of the Google+ user interface.
- Adding a profile photo.
- Adding a cover photo.
- Discovering the Google+ Community:
- Understanding Google+ circles.
- Understanding Google+ collections.
- Understanding Google+ communities.
- Leveraging Google+ events.
- Posting to Google+:
- Sharing a Google+ post.
- Formatting posts in Google+.
- Modifying a post on Google+.
- Posting strategies for optimal engagement.
- Using notifications to view engagement.
- Commenting on Google+.
- Resharing other’s posts.
- Configuring Google+ Settings:
- General, photo and video settings.
- Profile and stream settings.
- Notifications and advanced settings.
- Optimizing Google+ for Business:
- Adding a Google+ badge to your website.
- Using insights.
- Adding additional page managers.
- Managing reviews.
Course Content:
- Introduction:
- Decoding the mystery of SnapChat.
- Understanding the platform:
- What is SnapChat?
- Overview of SnapChat features and products.
- Snapping like a pro.
- Tips for Getting Started:
- Understanding SnapChat users.
- Building your SnapChat team.
- Aligning SnapChat to your content marketing plans.
- Creating Snaps:
- Working with Snapchat free and sponsored lenses.
- Creating a Snapchat Story.
- Pay to play: Snap Ads and sponsored content.
- How to develop and submit a Geofilter.
- Understanding audience targeting and measuring success.
Course Content:
- Introduction:
- What you should know before starting.
- Get Started:
- Why your business should be on Facebook?
- What is a Facebook Page?
- How Facebook pages work.
- Build your Page:
- How to create a Facebook page.
- Add a logo and cover photo to a Facebook page.
- Add information to a Facebook page.
- Add photos and videos to a Facebook page.
- Add a CTA to a Facebook page.
- Modify Facebook page settings.
- Choose a username for a Facebook page.
- Build your Audience:
- Invite friends to like your Facebook page.
- Add a Facebook like button to your website.
- Pay to promote your Facebook page.
- Facebook Posts:
- Post an update on your Facebook page.
- Add photos and videos to your posts.
- How to pin posts on Facebook pages.
- How to schedule Facebook posts.
- How to edit or delete Facebook posts.
- Best practices for Facebook posts.
- Advanced Facebook Page features:
- How to create a Facebook event.
- How to create a Facebook milestone.
- How ratings and reviews work on Facebook.
- Facebook Live.
- Engage your Audience:
- How Facebook comments work.
- Moderate Facebook comments.
- Manage Facebook users.
- Facebook Messages.
- Create a poll.
- Promote your Business on Facebook:
- Advertise your business.
- Boost posts.
- Set up a promotion.
- Create an offer.
- Manage your promotions on Facebook.
- Understand Facebook Insights and Reports:
- What are Facebook Insights?
- How to track your likes on Facebook.
- Analyze the reach of your Facebook posts.
- Track your Facebook page views.
- View your post performance on Facebook.
- Understand your audience using Insights.
- Export your Facebook Insights Reports.
- Advanced Facebook and Mobile Features:
- Add page admins on Facebook.
- Review your Facebook notifications.
- Merge two Facebook Pages.
Course Content:
- Facebook Advertising Overview:
- Introduction to Facebook Ads.
- Understand different Facebook Ad types.
- How to target your ads on Facebook.
- Basic advertising terminology.
- How Facebook Ads Work?
- How to setup an advertising account.
- Facebook advertising structure.
- How to choose an ad campaign.
- How to Create Facebook Ads?
- Identify your primary audience.
- Refine your audience with interest targeting.
- Choosing a budget for your ads.
- Choose your ad creative.
- Write your ad content.
- Place your ad order.
- Manage ad placements.
- Additional Advertising Options:
- How to get more page likes.
- How to boost your page posts.
- How to manage existing ads and campaigns.
- View your Advertising Data:
- How to create advertising reports.
- How to schedule advertising reports.
- Understand your success metrics.
- View your billing summary.
- Implement Best Practices:
- Tips for writing a great ad.
- How to choose an effective image for your ad.
- Improve the performance of your ads.
- Key Facebook Ad Policies.
Course Content:
- Instagram Advertising Basics:
- Overview of Instagram for Business.
- Create an Instagram business profile.
- Introduction to Facebook Ads manager.
- Create Content to Advertise on Instagram:
- Instagram Advertising ad format options.
- Specs for different content types.
- Tips to create engaging content.
- Create an Instagram Ad Campaign:
- Create a campaign.
- Specify Ad Set targeting.
- Configure a budget and schedule.
- Create an ad.
- Review Instagram Advertising Analytics:
- Learn important metrics and concepts.
- Interpret data in Facebook Ads manager.
- Create custom reports.
- Adjust based on performance.
Course Content:
- The Basics of YouTube Advertising:
- Learn advertising terms and concepts.
- How advertising works on YouTube.
- Google Adwords Basics.
- Tips for creating engaging video ads.
- Upload your video.
- Create an Ad Campaign in Adwords:
- How to create a new campaign.
- Target Adwords campaigns.
- Schedule Ads.
- Create an Adwords Ad Group and Ad:
- Create a new ad group.
- Configure ad group bidding.
- Target by demographics.
- Create a new ad.
- Add payment information.
- Manage currently running ads.
- Review Adwords Analytics:
- Dashboard view.
- Create custom reports.
- Adjust ads based on analytics.
- Additional Considerations:
- Link to a Youtube Account.
- Conversion Tracking.
Course Content:
- Social Media & Business Strategy:
- The link between business strategy & use of Social Media.
- Understand the need for measurement.
- Set SMART objectives.
- What is Social Media ROI?
- Challenges of calculating ROI.
- Vanity Metrics.
- The cost of Social Media.
- Social Media Metrics:
- Volume.
- Engagement.
- Traffic.
- Measurement Tools:
- Twitter Analytics.
- LinkedIn Analytics.
- Facebook Analytics.
- Instagram Analytics.
- Analyzing Social Media ROI:
- Define ROI.
- Calculate Social Media Marketing ROI.
- Financial and Non-Financial benefits of Social Media.