Social Media Advertising Specialist Training in Calgary, AB

Attendees may include:

  • Students who completed the Digital Marketing Training.
  • Students looking forward to enhance their Social Media career.
  • Professionals looking to build their social media portfolio.
  • Business Owners who are looking to promote their business on Social Media.

How will I benefit?

The Social Media Advertising Specialist Programme is tailored to participants who wish to actively apply a social media strategy to their organization. The content is geared to ensure your company has a proper foundation for their social media strategy and will also include advanced content that attendees can apply and use straight away.

Overview:

100 Hours - Weekdays and Weekends
socialmedia training

We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company digital and inbound training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated digital marketing consultant.

Social Media Advertising course contents:

Course Content:
  • Overview of Social Media:
    • What is Social Media Marketing?
    • Why invest in Social Media?

 

  • Developing a Documented Strategy:
    • Build a purpose driven strategy.
    • Define your audience.
    • Create an editorial calendar.

 

  • Finding the Right Channels:
    • Invest in a few key channels.
    • Review channel demographics and research.
    • Understand nuances of each social network.

 

  • Leading Social Media Networks:
    • Facebook
    • Instagram
    • Snapchat
    • YouTube
    • LinkedIN
    • Twitter
    • Pinterest

 

  • Develop a Content Series:
    • Producing valuable content.
    • Create an ongoing series.
    • Types of content to share.

 

  • Publishing Best Practices:
    • Frequency of publishing.
    • Choosing the right copy.
    • Using visual media.
    • Encouraging user-generated content.
    • Republishing past content.

 

  • Integrating Social Media:
    • Departmental Integration.
    • Omni-Channel Integration.

 

  • Social Listening:
    • Managing a community.
    • Competitive Intelligence.
    • Customer Service Concerns.

 

Course Content:
  • Introduction to Community Building
    • What is Online community building?
    • Examples of online communities
    • Build a community organically
    • Online tools for building community

 

  • Building your Online Community
    • How to build your online platform
    • Use social media to build community
    • Best practices for community building

 

  • How to grow your Online Community
    • Importance of consistency and scheduling
    • Use content to grow your community
    • How to create engagement online
    • Find your brand advocates
    • Creating buzz around your community
    • Paid vs unpaid tactics for growth

 

  • Measuring your Success:
    • How to scale your community.
    • How to measure your community's growth.
  • Measure Your Success
Course Content:
  • Introduction:
    • Your small business needs social media.

 

  • Understanding Social Media Marketing:
    • Social Media definitions.
    • Understanding the big social networks.
    • Use social media to listen to your customers.
    • Add social media to your marketing mix.

 

  • Develop your Strategy:
    • Set your social media goals.
    • Understand your customer's social media habits.
    • Craft a social media policy.
    • Create a social media plan.
    • Build your social media team.
    • How to make time for social media.

 

  • How to publish Shareable Content:
    • Tips for creating shareable content.
    • Using Social Media to build customer relationships.
    • How to measure Social Media success.
    • How to conduct an A/B test.
Course Content:
  • Understanding Social Media Marketing:
    • What is Social Media Marketing?
    • Understanding the value of Social Media Marketing.
    • A comparison of Facebook and Twitter.
    • Before you start marketing.

 

  • Get Started with Twitter:
    • A big picture of Twitter.
    • Creating a Brand Presence.
    • Explore the twitter interface.
    • Define your objective.
    • Develop communication guidelines.

 

  • Tweet on Twitter:
    • Writing high quality tweets.
    • Evaluate tweet frequency.
    • Use retweets and quotes.
    • Understand hashtags.
    • Embed photos and videos.

 

  • Build your presence on Twitter:
    • Tools for Twitter.
    • Customer Service considerations.
    • The controversy of buying followers.

 

  • Get Started with Facebook:
    • Create a brand presence.
    • Explore the interface.
    • Define your objective.

 

  • Marketing on Facebook:
    • Write high quality posts.
    • Evaluate post frequency.
    • Rich media in posts.

 

  • Build your presence on Facebook:
    • Increase your fan count.
    • Engage with your fans.

 

  • Measure Your Efforts:
    • Review Facebook Analytics.
    • Review Twitter Analytics.

 

Course Content:
  • Getting Started:
    • Why your business should be using Twitter.
    • Twitter Terminology.
    • Choose a username.
    • Sign up.
    • Tour the Interface.

 

  • Build your Profile:
    • Build your brand with your Twitter profile.
    • Add a photo and cover image to your profile.
    • Write your bio.
    • Pin a Tweet.

 

  • Build your Audience:
    • Follow others on Twitter.
    • Connect with contacts.
    • Explore hashtags.
    • Use Twitter lists.

 

  • Post on Twitter:
    • Define your brand personality.
    • Establish marketing objective.
    • Craft a great tweet.
    • Add media to a tweet.
    • Decide on a tweet schedule.
    • Track the success of your tweets.

 

  • Generate Leads:
    • Join the conversation.
    • Leverage the power of retweets.

 

  • Advertise:
    • Set up an advertising account.
    • Launch promoted ad campaign.
    • Launch promoted tweet campaign.
    • Measure advertising impact.

 

  • Marketing Tips:
    • Craft exciting content.
    • Create compelling offers.
    • Add Twitter buttons to your website.
    • Add embedded widgets into your website.

 

Course Content:
  • Getting to know Google+:
    • Google+ compared to other social networks.
    • Why your business should be on Google+
    • Relationship between Google+ and Google My Business.
    • Google+ personal profiles compared to business profiles.

 

  • Configuring Google My Business:
    • Creating a Google+ Business Page.
    • Tour of the Google My Business Interface.
    • Adding Business Information.

 

  • Getting Started with Google+:
    • Tour of the Google+ user interface.
    • Adding a profile photo.
    • Adding a cover photo.

 

  • Discovering the Google+ Community:
    • Understanding Google+ circles.
    • Understanding Google+ collections.
    • Understanding Google+ communities.
    • Leveraging Google+ events.
  • Posting to Google+:
    • Sharing a Google+ post.
    • Formatting posts in Google+.
    • Modifying a post on Google+.
    • Posting strategies for optimal engagement.
    • Using notifications to view engagement.
    • Commenting on Google+.
    • Resharing other's posts.

 

  • Configuring Google+ Settings:
    • General, photo and video settings.
    • Profile and stream settings.
    • Notifications and advanced settings.

 

  • Optimizing Google+ for Business:
    • Adding a Google+ badge to your website.
    • Using insights.
    • Adding additional page managers.
    • Managing reviews.
Course Content:
  • Introduction:
    • Decoding the mystery of SnapChat.
  • Understanding the platform:
    • What is SnapChat?
    • Overview of SnapChat features and products.
    • Snapping like a pro.

 

  • Tips for Getting Started:
    • Understanding SnapChat users.
    • Building your SnapChat team.
    • Aligning SnapChat to your content marketing plans.

 

  • Creating Snaps:
    • Working with Snapchat free and sponsored lenses.
    • Creating a Snapchat Story.
    • Pay to play: Snap Ads and sponsored content.
    • How to develop and submit a Geofilter.
    • Understanding audience targeting and measuring success.
Course Content:
  • Introduction:
    • What you should know before starting.

 

  • Get Started:
    • Why your business should be on Facebook?
    • What is a Facebook Page?
    • How Facebook pages work.

 

  • Build your Page:
    • How to create a Facebook page.
    • Add a logo and cover photo to a Facebook page.
    • Add information to a Facebook page.
    • Add photos and videos to a Facebook page.
    • Add a CTA to a Facebook page.
    • Modify Facebook page settings.
    • Choose a username for a Facebook page.

 

  • Build your Audience:
    • Invite friends to like your Facebook page.
    • Add a Facebook like button to your website.
    • Pay to promote your Facebook page.

 

  • Facebook Posts:
    • Post an update on your Facebook page.
    • Add photos and videos to your posts.
    • How to pin posts on Facebook pages.
    • How to schedule Facebook posts.
    • How to edit or delete Facebook posts.
    • Best practices for Facebook posts.

 

  • Advanced Facebook Page features:
    • How to create a Facebook event.
    • How to create a Facebook milestone.
    • How ratings and reviews work on Facebook.
    • Facebook Live.

 

  • Engage your Audience:
    • How Facebook comments work.
    • Moderate Facebook comments.
    • Manage Facebook users.
    • Facebook Messages.
    • Create a poll.

 

  • Promote your Business on Facebook:
    • Advertise your business.
    • Boost posts.
    • Set up a promotion.
    • Create an offer.
    • Manage your promotions on Facebook.

 

  • Understand Facebook Insights and Reports:
    • What are Facebook Insights?
    • How to track your likes on Facebook.
    • Analyze the reach of your Facebook posts.
    • Track your Facebook page views.
    • View your post performance on Facebook.
    • Understand your audience using Insights.
    • Export your Facebook Insights Reports.

 

  • Advanced Facebook and Mobile Features:
    • Add page admins on Facebook.
    • Review your Facebook notifications.
    • Merge two Facebook Pages.
Course Content:
  • Facebook Advertising Overview:
    • Introduction to Facebook Ads.
    • Understand different Facebook Ad types.
    • How to target your ads on Facebook.
    • Basic advertising terminology.

 

  • How Facebook Ads Work?
    • How to setup an advertising account.
    • Facebook advertising structure.
    • How to choose an ad campaign.

 

  • How to Create Facebook Ads?
    • Identify your primary audience.
    • Refine your audience with interest targeting.
    • Choosing a budget for your ads.
    • Choose your ad creative.
    • Write your ad content.
    • Place your ad order.
    • Manage ad placements.

 

  • Additional Advertising Options:
    • How to get more page likes.
    • How to boost your page posts.
    • How to manage existing ads and campaigns.

 

  • View your Advertising Data:
    • How to create advertising reports.
    • How to schedule advertising reports.
    • Understand your success metrics.
    • View your billing summary.

 

  • Implement Best Practices:
    • Tips for writing a great ad.
    • How to choose an effective image for your ad.
    • Improve the performance of your ads.
    • Key Facebook Ad Policies.
Course Content:
  • Instagram Advertising Basics:
    • Overview of Instagram for Business.
    • Create an Instagram business profile.
    • Introduction to Facebook Ads manager.

 

  • Create Content to Advertise on Instagram:
    • Instagram Advertising ad format options.
    • Specs for different content types.
    • Tips to create engaging content.

 

  • Create an Instagram Ad Campaign:
    • Create a campaign.
    • Specify Ad Set targeting.
    • Configure a budget and schedule.
    • Create an ad.

 

  • Review Instagram Advertising Analytics:
    • Learn important metrics and concepts.
    • Interpret data in Facebook Ads manager.
    • Create custom reports.
    • Adjust based on performance.

 

Course Content:
  • The Basics of YouTube Advertising:
    • Learn advertising terms and concepts.
    • How advertising works on YouTube.
    • Google Adwords Basics.
    • Tips for creating engaging video ads.
    • Upload your video.

 

  • Create an Ad Campaign in Adwords:
    • How to create a new campaign.
    • Target Adwords campaigns.
    • Schedule Ads.

 

  • Create an Adwords Ad Group and Ad:
    • Create a new ad group.
    • Configure ad group bidding.
    • Target by demographics.
    • Create a new ad.
    • Add payment information.
    • Manage currently running ads.

 

  • Review Adwords Analytics:
    • Dashboard view.
    • Create custom reports.
    • Adjust ads based on analytics.

 

  • Additional Considerations:
    • Link to a Youtube Account.
    • Conversion Tracking.

 

Course Content:
  • Social Media & Business Strategy:
    • The link between business strategy & use of Social Media.
    • Understand the need for measurement.
    • Set SMART objectives.

 

  • What is Social Media ROI?
    • Challenges of calculating ROI.
    • Vanity Metrics.
    • The cost of Social Media.

 

  • Social Media Metrics:
    • Volume.
    • Engagement.
    • Traffic.

 

  • Measurement Tools:
    • Twitter Analytics.
    • LinkedIn Analytics.
    • Facebook Analytics.
    • Instagram Analytics.

 

  • Analyzing Social Media ROI:
    • Define ROI.
    • Calculate Social Media Marketing ROI.
    • Financial and Non-Financial benefits of Social Media.