Advanced SEO Specialist Training in Calgary, AB
Attendees may include:
- People who have a built their digital marketing base for their business.
- People who want to take their SEO skills to the next level.
- Small Business Owners / Website Content Managers
- Brand/Marketing Managers, Marketing Professionals
- Business to Business and Business to Consumer Sales
How will I benefit?
The SEO Specialist is tailored to participants who wish to take their SEO skills to the next level. The content is geared to ensure your company has a proper foundation for their digital marketing strategy and will also include advanced SEO skills that can help you build your business.
Overview:

We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company SEO training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated SEO consultant.
SEO course contents:
SEO Syllabus:
- Overview of SEO.
- What is Search Engine Optimization (SEO)?
- Reading SERP.
- Setting SEO expectations.
- How SEO affects your business.
- Keywords: The Foundation of SEO
- Why you need a keyword research plan.
- How to research keywords.
- Tools to help you analyze keywords.
- Understanding keyword attributes.
- Understanding keyword distribution.
- Ongoing Keyword evaluation.
- Content Optimization: How Search Engines and People view webpages?
- Understanding content optimization.
- Optimizing site structure.
- Recognizing the different types of content.
- Optimizing textual page elements.
- Optimizing nontextual components of a webpage.
- Analyzing content quality.
- Exploring the benefits of user-generated content.
- Content Optimization: Technical SEO:
- Interpreting the code behind web pages.
- Understanding how search engines index content.
- Working with Canonical URLs and redirects.
- Leveraging Microformats.
- Working with server-side factors.
- Using Google Webmaster Tools.
- Using Bing Webmaster Tools.
- Long-Term Content Planning:
- Overview of long-term content strategies.
- Planning for a successful content strategy and avoiding common mistakes.
- Defining your audience, topics, content and style.
- Understanding different types of content.
- Getting ideas for content.
- Working with an editorial calendar.
- Promoting your content with social media.
- Measuring content performance.
- Link-Building Strategies:
- Understanding the importance of links.
- Building internal links.
- Building external links.
- Finding link-building opportunities.
- Executing a link-building strategy.
- Measuring SEO Effectiveness:
- Measuring SEO performance.
- Analyzing keywords.
- Analyzing links.
- Measuring the impact of social-media.
- SEO for Ecommerce:
- Understanding SEO and eCommerce.
- Working with semantic HTML for eCommerce.
- The technical components of eCommerce.
- Exploring eCommerce information architecture.
- Producing eCommerce content.
- Leveraing link-building and social media for eCommerce.
- Local Search:
- Understanding Local Search.
- Understanding Google My Business.
- Setting up and optimizing Google+ Local.
- Managing your citations.
- Getting more reviews for your business.
- Optimizing your website for local search.
- Mobile SEO:
- Understanding mobile SEO.
- Configuring your site for mobile.
- Optimizing your site for feature phones and smart phones.
- Developing mobile-friendly content.
- Determining your next steps.
Link Building Syllabus:
- Introduction:
- What you should know
- Link Basics:
- Link Popularity.
- Page Rank.
- Pseudo Page Rank.
- Trust Rank.
- How links help.
- Search-related link components.
- The perfect link.
- More ways to perfect your links.
- Problem links.
- Analyzing incoming links to a website.
- Link analysis reports.
- Building Links:
- Two types of links.
- Grab the low hanging fruit.
- Local pages and directory links.
- Working with bloggers.
- Creating a linkbait.
- Social networking links.
- Get more links.
- The Link Game:
- Buying Links.
- Paying for links vs buying links.
Keyword Strategy Syllabus:
- Introduction:
- Welcome
- Mine the Rich Resources of Keywords:
- What are keywords?
- The implications of keywords.
- How can we use keywords?
- Find keyword research resources.
- View the keyword universe.
- Read keyword data effectively.
- Managing Keyword Data for Maximum Insights:
- Creating a keyword spreadsheet.
- Find initial keywords.
- Using the long-tail keywords.
- Find phrase patterns.
- Organize by prefix and suffix.
- Search for synonyms.
- Plan for plurals.
- Develop your keyword spreadsheet.
- Find Searcher Intent from Keyword Searches:
- Find searcher intent.
- Measuring brand impact.
- Research demand patterns.
- Assess the right searcher.
- Assess competitive data.
- Measure keyword competitiveness.
- Measure the competitive environment.
- Adding Three-Dimensional Keyword Data:
- Intersect Keyword Demand and Keyword Trends.
- Apply tools for finding keyword search trends.
- Compare keyword trends.
- Asking why.
- Articulating Strategy.
- Organizing keyword data with your additional data.
- Using Keyword Management Tools:
- Introduction to keyword research software and options.
- Raven Tools.
- Moz
- SEMRush.
- Wordtracker Keyword Tool.
- Apply Keywords to Your Website:
- Familiarize yourself with the page title.
- See how the page title is used.
- Evaluate your page title options.
- Understand page structure.
- How to utilize page structures to your advantage.
- Keep the attention of the reader with better page structure.
- Converge strategies of structure, scanning and spiders.
- Implement keywords throughout your content.
- Integrate keywords within your website.
- Consider alt attributes and title attributes.
- Review your navigation for keywords.
- Testing your navigation for usefulness and understandability.
- Apply Keywords to your PPC Campaign:
- Create effective ads.
- Learn keyword-based bidding strategies.
- Balance keywords and quality score.
- Avoid costly mistakes.
- Focus on negative keywords.
- Add dimensions of locations, timing, and word structures.
- Continually improve your campaign.
- Measure your Results:
- Do not be fooled by Rankings.
- Measure the right outcomes.
- Establish value.
- Develop keyword segments in your analytics.
- Evaluate landing pages for value.
- Troubleshooting landing page bounce rate.
- Prioritize your marketing efforts.
- SEO in Google Analytics.
Course Content:
- Introducing Video SEO:
- Understanding Video SEO.
- The anatomy of a SERP.
- Video ranking factors.
- Video ranking myths.
- Picking a video hosting service.
- Researching Topics and Keywords:
- Selecting your video’s topic.
- Choosing keywords & phrases.
- Researching tags.
- Optimize Video Ranking:
- Understand video views.
- Write great titles and descriptions.
- Grab attention with thumbnails and intros.
- Get subscriptions, comments and ratings.
- Develop transcriptions and captions.
- Create video landing pages.
- Improving Your Visibility:
- Use social media to announce your video.
- Create a video XML sitemap.
- Create an optimized playlist.
- Create an optimized channel.
- Video Analytics.
Course Content:
- Understanding Local SEO:
- What is Local SEO?
- How does local SEO work?
- Reviewing local search results.
- Understanding ranking factors.
- Setting realistic expectations.
- Evaluate your website:
- Research your business category.
- Identify your top keywords.
- Research local keyword modifiers.
- Review your competition.
- Turn keyword research into an SEO strategy.
- Prepare the Foundation:
- Optimize your site structure.
- Use structured data.
- Test structured data.
- Integrating with social media.
- Create localized content.
- Optimizing page speed.
- Advanced technical efforts.
- On-page Optimization:
- What is on-page optimization?
- Craft the right title and description tags.
- Use heading tags properly.
- Choosing to use breadcrumbs.
- Create a sitemap.
- Track your Results:
- Why you should setup your tracking first.
- Configure and install Google Analytics.
- Setup Google Search Console.
- Explore Google Search Console.
- Acquire Local Citations:
- What is a Citation?
- The importance of consistency in citations.
- Get listed in directories.
- Keep your NAP(Name, Address, Phone Number) consistent across the web.
- Use Google Places for Business:
- Creating a Google My Business page.
- Outfitting your local listing with content.
- Using the Google My Business interface.
- Secure Backlinks:
- Why local backlinks are important?
- Secure relevant backlinks.
- Disavow damaging backlinks.
- Collect Reviews:
- Reviews and the impact on local SEO.
- Securing Reviews on Google and other sites.
- Advanced Local SEO:
- Handling multiple locations.
Course Content:
- Overview of International SEO:
- What is International SEO?
- Beyond Google: Overview of the top global search engines.
- Getting Started:
- Optimizing for countries or languages.
- Determining target markets and audiences.
- Finding the best site and server architecture.
- Leveraging local and regional detection.
- Understanding server location and hosting considerations.
- Ensuring the core functionality works around the world.
- Understanding the Technical Aspects:
- How major search engines handle multilingual content.
- Specifying language: HReflang annotations/XML.
- Meta-content language country tag.
- Using Google Webmaster Tools.
- Understanding Content and On-Page Elements:
- Putting together your international content strategy.
- Handling localization and unique content.
- Best practices for translating content.
- On-page optimization tactics.
- Keyword Research for International SEO:
- Performing International Keyword Research.
- Understanding cultural considerations.
- Evaluating local competition.
- Understanding Off-Site Factors:
- Increasing visibility for localized pages.
- Link Building for International SEO.
- Impact of social networks and social sharing.
- Measuring your Results:
- Measuring International SEO campaigns.
- Segmenting your International data.
- Monitoring International Search visibility with tools.