SEO Specialist Training

Advanced SEO Specialist Training in Calgary, AB

Attendees may include:

  • People who have a built their digital marketing base for their business.
  • People who want to take their SEO skills to the next level.
  • Small Business Owners / Website Content Managers
  • Brand/Marketing Managers, Marketing Professionals
  • Business to Business and Business to Consumer Sales

How will I benefit?

The SEO Specialist is tailored to participants who wish to take their SEO skills to the next level. The content is geared to ensure your company has a proper foundation for their digital marketing strategy and will also include advanced SEO skills that can help you build your business.

Overview:

100 Hours – Weekdays and Weekends


SEO Superman

We understand your business is not like any other. You’re addressing specific marketing challenges and opportunities with a particular skill set, and that’s where our bespoke, in-company SEO training comes in. If you’re looking to train five or more people, our bespoke option offers you the best value for money and the support of a dedicated SEO consultant.

SEO course contents:

SEO Syllabus:
  • Overview of SEO.
    • What is Search Engine Optimization (SEO)?
    • Reading SERP.
    • Setting SEO expectations.
    • How SEO affects your business.

 

  • Keywords: The Foundation of SEO
    • Why you need a keyword research plan.
    • How to research keywords.
    • Tools to help you analyze keywords.
    • Understanding keyword attributes.
    • Understanding keyword distribution.
    • Ongoing Keyword evaluation.

 

  • Content Optimization: How Search Engines and People view webpages?
    • Understanding content optimization.
    • Optimizing site structure.
    • Recognizing the different types of content.
    • Optimizing textual page elements.
    • Optimizing nontextual components of a webpage.
    • Analyzing content quality.
    • Exploring the benefits of user-generated content.

 

  • Content Optimization: Technical SEO:
    • Interpreting the code behind web pages.
    • Understanding how search engines index content.
    • Working with Canonical URLs and redirects.
    • Leveraging Microformats.
    • Working with server-side factors.
    • Using Google Webmaster Tools.
    • Using Bing Webmaster Tools.

 

  • Long-Term Content Planning:
    • Overview of long-term content strategies.
    • Planning for a successful content strategy and avoiding common mistakes.
    • Defining your audience, topics, content and style.
    • Understanding different types of content.
    • Getting ideas for content.
    • Working with an editorial calendar.
    • Promoting your content with social media.
    • Measuring content performance.

 

  • Link-Building Strategies:
    • Understanding the importance of links.
    • Building internal links.
    • Building external links.
    • Finding link-building opportunities.
    • Executing a link-building strategy.

 

  • Measuring SEO Effectiveness:
    • Measuring SEO performance.
    • Analyzing keywords.
    • Analyzing links.
    • Measuring the impact of social-media.

 

  • SEO for Ecommerce:
    • Understanding SEO and eCommerce.
    • Working with semantic HTML for eCommerce.
    • The technical components of eCommerce.
    • Exploring eCommerce information architecture.
    • Producing eCommerce content.
    • Leveraing link-building and social media for eCommerce.

 

  • Local Search:
    • Understanding Local Search.
    • Understanding Google My Business.
    • Setting up and optimizing Google+ Local.
    • Managing your citations.
    • Getting more reviews for your business.
    • Optimizing your website for local search.

 

  • Mobile SEO:
    • Understanding mobile SEO.
    • Configuring your site for mobile.
    • Optimizing your site for feature phones and smart phones.
    • Developing mobile-friendly content.

 

  • Determining your next steps.
Link Building Syllabus:
  • Introduction:
    • What you should know

 

  • Link Basics:
    • Link Popularity.
    • Page Rank.
    • Pseudo Page Rank.
    • Trust Rank.
    • How links help.
    • Search-related link components.
    • The perfect link.
    • More ways to perfect your links.
    • Problem links.
    • Analyzing incoming links to a website.
    • Link analysis reports.

 

  • Building Links:
    • Two types of links.
    • Grab the low hanging fruit.
    • Local pages and directory links.
    • Working with bloggers.
    • Creating a linkbait.
    • Social networking links.
    • Get more links.

 

  • The Link Game:
    • Buying Links.
    • Paying for links vs buying links.

 

Keyword Strategy Syllabus:
  • Introduction:
    • Welcome

 

  • Mine the Rich Resources of Keywords:
    • What are keywords?
    • The implications of keywords.
    • How can we use keywords?
    • Find keyword research resources.
    • View the keyword universe.
    • Read keyword data effectively.

 

  • Managing Keyword Data for Maximum Insights:
    • Creating a keyword spreadsheet.
    • Find initial keywords.
    • Using the long-tail keywords.
    • Find phrase patterns.
    • Organize by prefix and suffix.
    • Search for synonyms.
    • Plan for plurals.
    • Develop your keyword spreadsheet.

 

  • Find Searcher Intent from Keyword Searches:
    • Find searcher intent.
    • Measuring brand impact.
    • Research demand patterns.
    • Assess the right searcher.
    • Assess competitive data.
    • Measure keyword competitiveness.
    • Measure the competitive environment.

 

  • Adding Three-Dimensional Keyword Data:
    • Intersect Keyword Demand and Keyword Trends.
    • Apply tools for finding keyword search trends.
    • Compare keyword trends.
    • Asking why.
    • Articulating Strategy.
    • Organizing keyword data with your additional data.

 

  • Using Keyword Management Tools:
    • Introduction to keyword research software and options.
    • Raven Tools.
    • Moz
    • SEMRush.
    • Wordtracker Keyword Tool.

 

  • Apply Keywords to Your Website:
    • Familiarize yourself with the page title.
    • See how the page title is used.
    • Evaluate your page title options.
    • Understand page structure.
    • How to utilize page structures to your advantage.
    • Keep the attention of the reader with better page structure.
    • Converge strategies of structure, scanning and spiders.
    • Implement keywords throughout your content.
    • Integrate keywords within your website.
    • Consider alt attributes and title attributes.
    • Review your navigation for keywords.
    • Testing your navigation for usefulness and understandability.

 

  • Apply Keywords to your PPC Campaign:
    • Create effective ads.
    • Learn keyword-based bidding strategies.
    • Balance keywords and quality score.
    • Avoid costly mistakes.
    • Focus on negative keywords.
    • Add dimensions of locations, timing, and word structures.
    • Continually improve your campaign.

 

  • Measure your Results:
    • Do not be fooled by Rankings.
    • Measure the right outcomes.
    • Establish value.
    • Develop keyword segments in your analytics.
    • Evaluate landing pages for value.
    • Troubleshooting landing page bounce rate.
    • Prioritize your marketing efforts.
    • SEO in Google Analytics.

 

 

 

Course Content:
  • Introducing Video SEO:
    • Understanding Video SEO.
    • The anatomy of a SERP.
    • Video ranking factors.
    • Video ranking myths.
    • Picking a video hosting service.

 

  • Researching Topics and Keywords:
    • Selecting your video’s topic.
    • Choosing keywords & phrases.
    • Researching tags.

 

  • Optimize Video Ranking:
    • Understand video views.
    • Write great titles and descriptions.
    • Grab attention with thumbnails and intros.
    • Get subscriptions, comments and ratings.
    • Develop transcriptions and captions.
    • Create video landing pages.

 

  • Improving Your Visibility:
    • Use social media to announce your video.
    • Create a video XML sitemap.
    • Create an optimized playlist.
    • Create an optimized channel.
    • Video Analytics.

 

Course Content:
  • Understanding Local SEO:
    • What is Local SEO?
    • How does local SEO work?
    • Reviewing local search results.
    • Understanding ranking factors.
    • Setting realistic expectations.

 

  • Evaluate your website:
    • Research your business category.
    • Identify your top keywords.
    • Research local keyword modifiers.
    • Review your competition.
    • Turn keyword research into an SEO strategy.

 

  • Prepare the Foundation:
    • Optimize your site structure.
    • Use structured data.
    • Test structured data.
    • Integrating with social media.
    • Create localized content.
    • Optimizing page speed.
    • Advanced technical efforts.

 

  • On-page Optimization:
    • What is on-page optimization?
    • Craft the right title and description tags.
    • Use heading tags properly.
    • Choosing to use breadcrumbs.
    • Create a sitemap.

 

  • Track your Results:
    • Why you should setup your tracking first.
    • Configure and install Google Analytics.
    • Setup Google Search Console.
    • Explore Google Search Console.

 

  • Acquire Local Citations:
    • What is a Citation?
    • The importance of consistency in citations.
    • Get listed in directories.
    • Keep your NAP(Name, Address, Phone Number) consistent across the web.

 

  • Use Google Places for Business:
    • Creating a Google My Business page.
    • Outfitting your local listing with content.
    • Using the Google My Business interface.

 

  • Secure Backlinks:
    • Why local backlinks are important?
    • Secure relevant backlinks.
    • Disavow damaging backlinks.

 

  • Collect Reviews:
    • Reviews and the impact on local SEO.
    • Securing Reviews on Google and other sites.

 

  • Advanced Local SEO:
    • Handling multiple locations.

 

 

Course Content:
  • Overview of International SEO:
    • What is International SEO?
    • Beyond Google: Overview of the top global search engines.

 

  • Getting Started:
    • Optimizing for countries or languages.
    • Determining target markets and audiences.
    • Finding the best site and server architecture.
    • Leveraging local and regional detection.
    • Understanding server location and hosting considerations.
    • Ensuring the core functionality works around the world.

 

  • Understanding the Technical Aspects:
    • How major search engines handle multilingual content.
    • Specifying language: HReflang annotations/XML.
    • Meta-content language country tag.
    • Using Google Webmaster Tools.

 

  • Understanding Content and On-Page Elements:
    • Putting together your international content strategy.
    • Handling localization and unique content.
    • Best practices for translating content.
    • On-page optimization tactics.

 

  • Keyword Research for International SEO:
    • Performing International Keyword Research.
    • Understanding cultural considerations.
    • Evaluating local competition.

 

  • Understanding Off-Site Factors:
    • Increasing visibility for localized pages.
    • Link Building for International SEO.
    • Impact of social networks and social sharing.

 

  • Measuring your Results:
    • Measuring International SEO campaigns.
    • Segmenting your International data.
    • Monitoring International Search visibility with tools.