Careers

Requirements:

• 6+ years of experience in Tag Management, Web Analytics, Campaigns, Target, Audience Manager and CRM.

• Have strong analytical skills to provide strategic direction and core web data insights.

• As well as in-depth knowledge of Digital Marketing disciplines (including general Content Management, SEM, SEO, social media, email marketing, CRM etc.).

Total Experience Required: 4 – 7 years

Job Description 
We are looking for a passionate Social Media Marketer to help build the Manheim brand and drive leads for our portfolio of products and services through social media platforms. This person will be responsible for developing and administering our social media strategy, analyzing social metrics and trends to measure success, and finding innovative ways to more effectively drive our business forward.

Responsibilities

• Work closely with the marketing team to design and implement a social media strategy that aligns to business goals and helps achieve brand and product marketing objectives
• Collaborate across the Cox Automotive organization including but not limited to Marketing, Research, Sales, Product, Internal & External Communications, and Client Experience.
• Determine monthly and annual social media goals, key success indicators, and plan to track and measure social media ROI
• Oversee social media accounts’ brand presence and design (e.g. Facebook timeline cover, profile pictures, landing pages, Twitter profits, blogs, etc.)
• Create social media personas to guide content strategy
• Conduct social audit
• Develop monthly content calendar with relevant topics to reach target customers
• Concept, create, curate, and manage published content (images, video and written) including white papers, case studies, website content, video, infographics, online interactive tools, and multimedia presentations aimed at automotive dealer audiences, industry associations and publications, OEM and large dealer group executives, and other industry professionals
• Conduct social listening, cultivate fans and leads, communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Develop and expand community and/or influencer outreach efforts
• Design, create and manage promotions and social ad campaigns
• Update and maintain corporate social playbook
• Analyze campaigns and translate qualitative and quantitative data into future recommendations and plans
• Monitor social marketing efforts of key competitors to inform and refine strategy
• Analyze key metrics and provide monthly report on success and learnings
• Monitor trends in social media tools, applications, channels, design and strategy
• Monitor, test, and implement best practices and new ideas for social media marketing

Minimum Qualifications

• Minimum 3+ years of professional experience in content and/or social media management
• Strong content development and writing skills across a variety of mediums. Samples required.
• Client centric understanding of online content consumption & engagement
• Ability and motivation to produce effective creative content (text, image and video)
• Proficiency in social content management platforms, advertising, and analytics tools like Sprinklr, Google Analytics, Facebook Advertising, etc.
• Experience sourcing and managing content development and publishing
• In-depth knowledge and hands-on experience with social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Team player with the confidence to take the lead and guide others in local social media efforts (ie: best practices, brand guidelines, content development, campaigns)
• Bachelor’s Degree in Marketing, Communications or related field

Key Responsibilities

1. Evaluating business processes of the Content Management Site of customer, anticipating typical CMS requirements, like navigation, Personas, templates and  uncovering areas of potential complexity, and developing and implementing solutions.
2. Leading ongoing reviews of business processes and developing optimization strategies.
3. Conducting meetings and presentations to share ideas and findings.
4. Performing requirements/gap analysis.
5. Documenting and communicating the results of your efforts.
6. Work closely with business to develop business and functional requirements.
7. Effectively communicating your insights and plans to cross-functional team members and management.
8. Gathering critical information from meetings with various stakeholders and producing useful reports.
9. Working closely with clients, technicians, and managerial staff.
10. Ensuring solutions meet business needs and requirements.
11. Performing user acceptance testing.
12. Prioritizing initiatives based on business needs and requirements.
13. Serving as a liaison between stakeholders and users.

Experience and Skills:

1. BA/BS degree in Information Systems, Computer Science, or related field preferred, or commensurate experience in lieu of degree
2. 8+ years of Experience serving as a Sr. Analyst and/or SME for a Technology team, must have strong analytical skills
3. Strong proven experience of playing a BA role for CMS implementations of reputed products like Sitecore, Adobe, Vignette etc.
4. Ability to interview business users to gather requirements is a must.
5. Ability to understand standard non-functional requirements for a CMS implementation like identify management, usability, UI Flow, navigation best practices, templates etc.
6. UX Design understand of standard CMS scenarios
7. Demonstrated flexibility to take up multiple projects or types of work.
8. Agile & ITIL Experience (creating stories, good understanding of SCRUM practice and associated ceremonies) is a plus.
9. Working knowledge of Oracle and SQL server Databases is a plus.
10. Experience in Web technologies and web portals is a plus.
11. Work closely with the business to develop business and functional requirements.
12. Experienced in coordinating with cross functional teams to get the work done.
13. Good verbal and written communication is a must.

About the Role:
 Subject matter expert in Digital Analytics space and provide advisory support to digital initiatives
 Entrepreneurial approach – use domain expertise to identify and drive new opportunities for
digital solutions through engaging with business leads, understanding gaps and strategic needs
 Collaborate with external agencies to create content for digital channels to drive acquisition and
growth
 Oversee acquisition, development, and maintenance of customer data from multiple sources
 Recommend best practices to business and team to develop and maintain expertise in digital
technology and platforms
Requisite Skills
 5+ years of prior work experience in digital, eCommerce, IT, insights, and/or media
 Expert in digital analytics who can learn fast, research new areas and identify POC opportunities
 Knowledge on Social Media marketing on Facebook, Instagram, Twitter, and other media, Paid
and organic search channels. Familiarity with social listening, social analytics
 Familiar with aspects of Multichannel marketing – Targeting, Segmentation, Channels,
Messaging, marketing metrics
 Experience with Google Analytics and/or other analytics platforms
 Comfortable in client facing role, able to partner with business to ideate new solutions
 Ability to think outside the box to find strategic solutions with minimal direction
 Excellent written and verbal communication skills
 Proactive planner and can work independently to manage own responsibilities. Can mentor
junior team members
 Working experience with digital marketing agencies
Good to Have
 Experience in pharmaceutical commercial business
 Certifications on any Digital Analytics platforms

About the Role:

 Create quantitative or qualitative analysis to support business decisions for marketing strategy
and commercial organization
 Support marketing media planning process, marketing strategy and budget allocation through
statistical analysis
 Analyze marketing channel performance and uncover opportunities to improve customer
acquisition efficiency, measure the performance of marketing campaigns
 Carry out customer path analysis and predictive modeling to understand customer
segmentation and lifetime value Present analyses and point of views at client meetings,
independently or with team support
 Analyze secondary data and support market research to identify key findings and trends
 Be able to quickly learn and work with sales and promotional data, market assessment, pipeline
analysis and market research to perform various analyses
 Work effectively with others in and across the organization to accomplish team goal, both
internally and externally
 Manage projects and workstreams independently
Requisite Skills
 Experience working with multi-touch, multi channel marketing campaigns
 Strong technical skills in SAS and preferably in any of the following: Oracle SQL, R Programming
 Strong knowledge in MS Excel, MS Access, and MS PowerPoint
 Healthcare data experience – knowledge of physician, patient, claims, and epidemiology data
such as IMS data
 Strong understanding of targeting, segmentation, touchpoints, channels, customer acquisition
and conversion metrics
 Familiarity with or experience building analyses such as channel affinity, promotional response
modeling, scenario building, campaign optimization
 Understanding of fundamental processes of pharmaceutical commercial business, various
interactions, and impact of external/internal influences on decision making, growth and decline
 Ability to think creatively and strategically. Demonstrate analytical, interpretative and problem-
solving skills, working with large and multiple data sets
 Effective project management, and time management skills, ability to prioritize tasks
 Well-developed written and verbal communication skills including presentations, leading
meetings, business and report-writing
 Excellent communication, interpersonal and team-working skills.

Good to Have:
 Exposure to Big data tools and technologies. Ability to pick up new analytics skill sets and
technologies
 Experience in data visualization, data analysis and presentation tools – Tableau, and Excel VBA
 Aware about recent developments in pharma space, emerging data and analytics solutions

About the Role:
 Subject matter expert in Pharmaceutical Commercial space and provide advisory support to
analytics initiatives
 Help drive new solution initiatives. Present solution ideas to customers. Assist developing and
socializing new solutions in areas of digital analytics, pharma sales and marketing reporting,
medical affairs and contracting
 Help socialize solutions with customer, provide consultative views for the solutions and make
recommendations to customer, in alignment with strategic goal
 Collaborate with onsite project leads, delivery lead and help facilitate conversation with
customer
 Use domain knowledge to provide guidance on solutions delivered to various business areas
such as Primary Care, Specialty Care, Managed Care/Payer, Field Analytics
 Mentor team leads in functional areas.

Pre-requisite Skills:
 10+ years’ professional experience, 7+ years in Pharmaceutical commercial space
 Strong understanding of pharmaceutical commercial business
 Experienced in client facing solution lead or consultant capacity. Comfortable working closely
with client leadership in advisory capacity
 Comfortable driving conversations with business to ideate new solutions and concepts, brand
outputs from team
 Able to provide domain expertise to pharma commercial solutions at different levels of maturity
and complexity
 Knowledge of pharmaceutical data including third party data such as Xponent, Plantrak, DDD.
CRM data, Call Activity data, Marketing data, Managed Care data, Claims data
 Excellent written and verbal communication skills
 Proactive planner and can work independently to manage own responsibilities. Can mentor
junior team members

Good to Have:
 Knowledge in any of these: SQL, visualization tools such as Tableau, Spotfire, statistical
platforms such as SAS, R, advanced analytics, digital marketing technologies
 Experience building and delivering solutions such as reports, dashboards, analysis outputs,
analytics solutions on SAS or R
 Proficiency in MS Office (Excel, Power Point, Access)
 Knowledge of AI, Machine learning solutions in pharma space.
 Experience working in onshore-offshore IT services model.